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Our  Story

Get to Know Us

It’s an honor to dress the gorgeous and diverse women of the Kern River Valley and Morro Bay for festivals, vacations, job interviews and trips to the supermarket and post office.​


We take pride in our individualized attention, whether a customer seeks personal inspiration on updating her look or needs 15 minutes of peace while perusing beautiful clothing, jewelry or crystals. If it helps you look and feel beautiful, we either carry it or will try to find it. Consider us your personal stylists who believe you when you say you’re just looking.​


On Circle Park in Kernville, California, and on The Embarcadero in Morro Bay, California, Dress Your Soul carries clothing from casual to upscale in sizes extra small to 3X. Our accessories range from on-trend costume jewelry to locally made electroformed pine cone pendants to one-of-a-kind semi-precious stones and crystals in sterling silver.​


We also have a small Girls’ Department and Mens’ Department.​


Dress Your Soul was born when Lore, from Lore’s Loft, moved to Florida and left the shop to Katie in 2014. Since then, we’ve dressed teachers, brides, graduates, baby shower attendees, cruisers and church goers.Visitors from all over the world enjoy the eclectic and unique gifts and apparel.


At Dress Your Soul, we invite you to visit us in person at our location. Browse our selection of one-of-a-kind crystals and shop our chic women's clothing collection. Our knowledgeable staff can assist you in finding the perfect piece and answer any questions you may have about our products. We look forward to seeing you soon!

Where to Find Us

Discover our stores in the Kern River Valley California and Morro Bay California .

DYS Kernville Location: 115 Piute Dr, Kernville

Phone: 760-618-6733 

DYS Morro Bay Location: 601 Embarcadero Suite 1, Morro Bay


Mon - Fri: 10am-5pm
​​Saturday: 10am - 5pm
​Sunday: 10am-5pm

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